Enter: Peapod's new virtual grocery store.
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| {photo courtesy Chicago Tribune, article found here} |
GENIUS! This is so great. A hallmark of Chicago culture is residents' use of public transportation. What better way to help busy residents than to provide a service to them in places they would already be, often with idle time on their hands as they wait for the train to arrive?! Now, one thing you must know about me is that I am very old-fashioned in many ways. Going to an actual grocery store is a highlight of my week. But I will also say that when I lived in Chicago, in a place where many people don't have cars (and don't really need to, given the amazing public transit system) and where the winters can be brutal, I had many moments where, carrying armfuls of groceries back in the middle of winter with 6 inches of snow on the ground, I would have LOVED to have my groceries delivered to me. I had many classmates who used the Peapod service (the old-fashioned Peapod service, that is--the one where you order online). But how great it would have been for them to be able to also be able to do their ordering while standing in the 'L' station!
Congratulations, Peapod. You have won my heart.
I'd love to hear your thoughts on this--is this genius or is it just making the world one step more removed from human interaction?
P.S. You can find the Chicago Tribune article about this topic here.



